Bright Grey bids to improve IFA protection sales

The protection arm of Royal London says the campaign will help advisers identify the protection needs of clients that fall into four categories: single, couple, family and divorced. It says its adviser guide, available both online and in print, shows a series of scenarios for each life stage to help advisers recommend the right product solution for each client. “By thinking about customers in different life stages advisers can get a clearer understanding of the protection needs of their clients,” says Roger Edwards, proposition director at Bright Grey. “Differentiating between life stage...