New site promotes online advice offerings

Nicola Brittain
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A website providing details of online financial advice offerings has been launched.

Guide to Advice, aimed mainly at consumers, provides a searchable financial adviser directory, financial news and regulation updates and a newsletter. Although the site will not itself provide advice, it will critique each advisory business featured on its own site, list the services on offer, and score each one according to ease of use. The site will include analysis of independent, restricted and simplified financial advice, money coaching or execution-only services. It aims to become a supported distribution channel for providers of online guidance, financial advice and products...

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