'Wealth creators' are not dirty words and Britain must get behind its entrepreneurs, the Prime Minister says.
Speaking at the closing day of the Conservative Party conference, David Cameron said Britain is "out of the dangerzone" economically.
But he warned of further cuts in the public sector as the government sets about cutting departmental budgets by 25% in four years, and said Britain must look to the private sector to to sustain the recovery.
Britain must act to build a more entrepreneurial society, he told delegates.
"Britain needs more wealth creators, and those are not dirty words. I admire people who strike out on their own with a small business."
Cameron criticised banks for failing to provide credit to small businesses and promised to "sort out" the lack of lending.
"Taxpayers bailed out the banks. Now its time for them to return the favour by lending to small businesses."
However he warned higher earners they will have to contribute most to the recovery in the form of higher taxes and cuts.
"It is fair those with broader shoulders should bear a greater load. Those on higher incomes should pay more," he said.
Such moves are likely to be unpopular, however. The government suffered intense criticism over its recent controversial scrapping of Child Benefits for people earning £44,000 and above.
Clarke replacing Balkham
'Deep-dive analysis of client behaviour'
Ways to mitigate April’s increases
The best equity income funds examined