The century-old name of Albert E Sharp has been revived as the brand for a new firm offering discretionary management services to high net worth IFA clients.
Chairman of the new business, Giles Sharp, is the grandson of the orignal founder of Stratford upon Avon-based Albert E Sharp, a stockbroker which launched in 1911.
The firm once had 26 offices around the country and the name disappeared after the business was sold in 1998.
Sharp's new investment management business has a team of 14 fund managers and will offer a range of actively managed risk-rated portfolios
It will provide discretionary investment management to high net worth IFA clients with at least £250,000 to invest.
There will also be a white-labelled discretionary management service for good quality IFAs who can bring £50m plus to the arrangement.
The discretionary service will be based around a series of actively managed risk-rated model portfolios, using a blend of pooled and non-pooled investments.
Portfolios will have exposure to multiple asset classes including equities, bonds, gilts, collectives, alternative assets as well as ETFs.
The portfolios will be weighted towards undervalued large cap US and UK stocks with overseas exposure.
"We see growth coming from the developed world," says chief investment officer and former manager of the AXA flagship Emerging Market fund Bill Roden.
"We are pointing our portfolios towards the US - we think developed markets are undervalued and emerging markets may start to cool off. We see good returns from investing in large stocks and brand companies."
In terms of distribution, the company is looking to get its model portfolios on all the major platforms.
Roden also thinks the company's strategy of working in partnership with IFAs and making model portfolios more widely available is ready-made for the post-RDR world.
"We believe with the RDR approaching, IFAs want to take a step back from managing investment and are looking to partner discretionary managers - this creates a huge opportunity for firms like us."
Chairman Giles Sharp says: "We think there is a strong demand in the market for an investment management business that can offer solid traditional values alongside contemporary investment thinking and state of the art technology."
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