A decision not to uphold complaints against a banking giant's advertising campaign claiming it offers customers "impartial" financial guidance has been dubbed "shocking and disgusting".
The Advertising Standards Authority (ASA) says NatWest's MoneySense advertising campaign, promoting its in-house financial advice service, might be misleading but says it will not be taking action against the bank, part of RBS. Donna Hopton, director of cherryFind, which lead the campaign against the advert, says: "Thousands of financial advisers and also many consumers across the UK will share our sense of shock and disgust at the ASA's decision not to uphold our complaint made against the NatWest's campaign which suggests it provides impartial financial guidance to its customers." A...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes