The price of mortgage and life assurance leads is set to crash in January 2007 as the number of consumers seeking to switch to cheaper deals rises, according to lead generator paaleads.com.
With debt levels at an all time high and further interest rate rises expected in 2007, paaleads.com says the number of consumers seeking to switch their mortgage and insurances to cheaper deals will continue to increase.
It predicts this will lead to an unprecedented level of new leads in January, creating an opportunity for advisers to snap up extra business for a fraction of the lead prices paid in 2006.
In addition, paaleads.com says more people will go online to seek the best deal for their finances, creating the greatest volume of internet generated leads ever.
Vanessa Blount, head of paaleads.com, says: “New Years resolutions and financial hangovers force people to put their money in order at the beginning of the year, and with more people turning to price comparison web sites than ever before for financial information, we should see a huge increase in the level of leads available, at volumes never seen before, causing the price to plummet.”
Blount says the market will calm down between March and April so advisers should take the opportunity now to boost their business leads at bargain prices while consumer demand is high.
If you have any comments you would like to add to this story or would like to speak to its author about a similar subject, telephone Emily Perryman on 020 7968 4554 or email [email protected].IFAonline
Women and young people adversely affected
A question of selectivity
Watchdog interviewed 13,000 people