Abbey has appointed Mark Russell as head of brand in a move to step up its re-branding strategy.
Russell, who joined Abbey this week, will be responsible for developing and communicating the Glasgow-based firm’s brand strategy through all the channels. He previously worked for advertising company J. Walter Thompson (JWT), where he was responsible for providing strategic insight and knowledge on branding, trends, consumers and communications to agency account teams and clients. Jeremy Davies, brand and communications director at Abbey, says: "Mark has great experience in developing and implementing brand strategy and brings a wealth of experience to this role. His background in ma...
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