Abbey has appointed Mark Russell as head of brand in a move to step up its re-branding strategy.
Russell, who joined Abbey this week, will be responsible for developing and communicating the Glasgow-based firm’s brand strategy through all the channels.
He previously worked for advertising company J. Walter Thompson (JWT), where he was responsible for providing strategic insight and knowledge on branding, trends, consumers and communications to agency account teams and clients.
Jeremy Davies, brand and communications director at Abbey, says: "Mark has great experience in developing and implementing brand strategy and brings a wealth of experience to this role. His background in market research and the wide range of clients he has worked with will help to bring Abbey’s new brand to the forefront".
Russell says: "I am excited by the opportunity of joining a company which has the courage to undergo a complete transformation, is approaching the banking sector from a truly consumer-led point of view and is determined to deliver this innovatively".IFAonline
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