FTSE bids for world domination

The firm says the drive, which will use the strapline ‘FTSE: It’s how the world says index’, is to “spread the word that FTSE stands for a great deal more than the FTSE 100” – the company’s best known product. The adverts, created by financial services agency Fin International, feature blurbs which intend to highlight the increasing interest in specialised indices. One such blurb reads: ‘The FTSE I want to invest more intelligently index’. Andrew Buckley, FTSE executive director, marketing, says: “This will really help us in moving perceptions of FTSE from being seen as an index data vend...