Communicating the good news

The importance of communicating benefits associated with protection products has never been greater for intermediaries. Faced with consumers’ lower spending patterns and the increasing threat of price-focused protection websites, intermediaries can differentiate themselves from the competition by demonstrating how policy benefits that the public may not be aware of, can be of real value. The core benefit of all protection products remains, of course, the payment of the policy proceeds if the insured event were to occur. In the individual term market, the key challenge, which has not chan...