Financial services firms often make the mistake of seeing marketing as merely the 'colouring-in' department but our Armchair Critic Brendan Llewellyn reckons he has now found a book to persuade them otherwise
If ever I am asked to suggest a good book about financial services marketing, I tend to struggle to find an answer - although, with the publication of No Small Change by Lucian Camp and Anthony Thomson,...
View from the front row
Project Libra unveiled
Including SJP and investment trusts
Spent two years at Sanlam
Will also assess FCA's actions