All the world's a stage: How good is your advice show?

All the world's a stage: How good is your advice show?

clock

The behind the scenes components of the advisory world are vital to putting on a world class show. But, warns Nick Lee, don't be mistaken into thinking clients value what they can't see...

In a world that is becoming increasingly focused on cost and margin pressure, it is worth giving some thought to the effect this fixation may have on end customer value. You see, in our world, I believe that how clients perceive the value of the advice they receive is a direct reflection of the experience they get when engaging with their advice firm: i.e. how compelling is the adviser performance and the resultant client experience? Of course, while some financial advice activities are carried out primarily as a regulatory or business necessity, the majority should be undertaken to e...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Is being Chartered worth it? Breaking down the perennial dissensus

Is being Chartered worth it? Breaking down the perennial dissensus

‘Many non-Chartered advisers are just as competent as those who are’

Hope Coumbe
clock 10 May 2024 • 4 min read
Andrew Goodwin: Financial advice and the Evangelista effect

Andrew Goodwin: Financial advice and the Evangelista effect

'Future of advice lies in independence, approachability and affordability'

Andrew Goodwin
clock 10 May 2024 • 4 min read
Aviva integrates robotic process automation into platform capabilities

Aviva integrates robotic process automation into platform capabilities

Robotic process automation removes need for client by client process

Sahar Nazir
clock 09 May 2024 • 1 min read