The man behind the Question of Trust campaign, hoping to restore faith in the financial services industry, has given up just a year into the fight blaming the industry's "apathy and malaise".
The Times reports Shane Mullins, chief executive of the financial services company Fiscal Engineers, became "hugely disenchanted" with the industry's attitude.
He told the paper he could not continue to push consumers to trust in financial services while industry leaders "singularly fail to face the question of trust".
He told The Times: “An industry that delivers nearly 10 per cent of our GDP and should be one of the great poster children of our commercial activity is in an appalling state.
“Unless we tackle and arrest the challenges the industry faces, collectively, together, and get greater collaboration, we’re going to keep going round the merry-go-round and the poor consumer is going to be left confounded.”
Mullins is returning to his running his business full-time.
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