Aegon has declared its "full support" and confidence in the future of its national IFA brand, Positive Solutions, despite a number of high-profile departures and disruption caused by an exit clause introduced last year.
Head of operations, Chris Hull, last week became the sixth departure from the company in as many months.
CEO Jim Reeve, recruitment director Martin Brown, head of propositions Andrew Waldron, business development director Jonathan Morley and risk and compliance director James McCourt have all also left the business.
However, Positive Solutions' CEO Peter Coleman said he was confident in the future of the business post-Retail Distribution Review (RDR).
"We are putting in place the right things for the long term and ensuring that all partners - new, existing and those no longer with us - are treated fairly in terms of how their accounts are managed," he said.
"We have strong values and we will stick to them. We provide a unique business model which is unrivalled in the industry - and we intend to keep it that way.
"We do not believe a directly authorised model is good for intermediaries in the run up to and post RDR. Indeed we believe this places significant risks on individual companies.
"We believe that the regulator is fully aware of the risks in these models and will begin to review them.
"The financial strength that AEGON brings together with its long term commitment to the market means that we offer something more than just software - it's a whole way of doing business which we believe will outlast more financially unstable models".
In April last year, advisers at Positive Solutions were told that anyone leaving the business would be charged their share of the group's regulatory costs for the next 12 months.
The announcement caused a minor uproar at the business, with some 18 partners handing in their notices in protest.
Positive Solutions, which recorded a £360,000 loss in 2011, said it is now in profit on a monthly basis and anticipates reporting full-year profits for 2012.
Aegon CEO Adrian Grace said PosSol would continue to receive the insurer's "full support".
"We know that there will be a flight to quality - and Positive Solutions is that quality organisation," he said.
A line in the original version of this article suggested the departures of some staff members from Positive Solutions had been part of a deliberate plan by management to secure the future of the business. Aegon and Positive Solutions would like to make clear that this was not the case.
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