David Nish, Standard Life's new CEO, says he is keen to explore other sales avenues outside the financial advisory route including direct to consumer and employer-based.
In an interview with the Financial Mail, Nish said although he intends to give advisers all the support they need to make the jump from being paid by commission to fees post RDR, he will not rule out looking at other sales routes for the life giant's products.
"I want to bring the outside world into Standard Life," he says. "We are doing something we have never done before, which is talk to customers.
"We don't serve 70% of the market, those people who don't use advisers. That's daft."
Nish also says regulatory change, government policy and the impact of the financial crisis means the focus of the next decade will be savings, not insurance.
He told the Mail: "I'm not running an insurance company. We're a long-term savings and investments business. I want to distance ourselves from being viewed as an insurer - of being slow, not consumer-oriented and not understanding the long-term savings market.
"We must construct appropriate savings and investment vehicles to help people accumulate for retirement," he says. "If we do this, Britain can be a genuinely exciting place for Standard Life to do business."
To view the full interview click here.
Two global vehicles
'Further plug advice gap'
Must appoint separate CEOs and boards
Advisers do come out well
Will report to Mark Till