Wealthy people prefer internet to IFAs

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More affluent people feel confident enough to use the internet and call centres for their financial affairs than rely on an IFA, according to a survey from market intelligence provider Key Note.

The survey of 1,007 adults reveals 51% of respondents in the A social grade feel confident call centre staff can handle their financial affairs and 46% are happy using the internet for financial matters. Conversely, just 36% of affluent people said they rely on IFAs as a distribution route for organising their financial affairs, while 41% said they rely on banks and 23% said they rely on building societies. The survey also reveals 36% of people in the B social grade, 27% in the C grade, 26% in the D grade and 29% in the E grade rely on IFAs. Respondents in the D and E social grades we...

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