Adviser support group SimplyBiz has signed up to the Standard Life wrap platform.
The partnership will make Standard Life’s wrap available to Simply Biz’s 4,500 members in the UK.
Geoff Towers, chief executive of Standard Life Savings, says the firm has been working closely with SimplyBiz to customise its wrap solution and offer enhanced benefits to its members’ firms.
“We are well placed to lead and shape the emerging platform market and this arrangement builds real scale and momentum for our proposition, helping deliver profitable growth while working together with advisers,” he says.
Ken Davy, chairman of SimplyBiz, says: “Standard Life has developed a market leading wrap solution which ticks all the right boxes for our advisers.
“We are dedicated to simplifying the issues that advisers face on a daily basis and wrap is a further opportunity that will enable our advisers to maximise the value of the service they provide to their clients.”IFAonline
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