Fewer than one-in-three UK consumers are aware of the existence of the FSA, whilst two-in-five do not even know financial regulation exists at all, according to FSA research.
FSA Consumer Research paper 29 published this week suggests the regulator is losing the battle for hearts and minds. It also suggests the regulator's strides to increase consumer awareness by adding to the regulatory burden is bearing no fruit. Just 30% of consumers say they are aware the FSA exists. But it gets worse: more than half these people - some 16% of the total sample - had to be "prompted" before they were able to give the correct answer. Thus just 14%, or about one-in-seven were able to recognise the FSA unpromted. People who own products subject to FSA conduct of ...
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