Conversion may be a term that has been covered once or twice before but it is something that affects lead sellers as well as lead buyers and this side of the issue often does not get discussed.
It’s all good and well investing huge sums of money to hit the sponsored listings. And if you can manage to tackle the increasingly confusing world of natural search and get your site to rank number one on the major search engines then you must be doing something right! But if consumers are merely clicking through to your site and being bewildered, confused, astonished, maybe even a little offended by poorly designed sites, then what good is done? None, clearly. So, what to do? Well, it’s obvious; companies need to spend a little more time (and perhaps money) creating a visually appeali...
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