Axa Wealth will introduce an automatic re-registration system on the Elevate platform later this month.
The platform has been working with platform software provider FNZ and fund transaction network Calastone to trial and deliver the system.
AXA Elevate chief operating officer Andrew Smith (pictured) said: "It is important that advisers, and their clients, are able to move assets easily to create a competitive market. Without this consumers are unfairly tied to their existing service.
"This freedom of choice is a fundamental principle we strongly believe in. Consumers are now used to switching and making active decisions about many other areas of their financial future. It is right we allow them a clear choice in where their assets are held."
Smith said the system will continue to be developed and enhanced during the rest of 2013.
Taking the time to look
After 14-month FAS programme
More than half of people over the age of 55 see financial security as a top priority in retirement, yet a third allocate more time to buying a new car, research from Legal & General (L&G) has found.
Rebranded from OMW
Number of benefits