Axa Wealth will introduce an automatic re-registration system on the Elevate platform later this month.
The platform has been working with platform software provider FNZ and fund transaction network Calastone to trial and deliver the system.
AXA Elevate chief operating officer Andrew Smith (pictured) said: "It is important that advisers, and their clients, are able to move assets easily to create a competitive market. Without this consumers are unfairly tied to their existing service.
"This freedom of choice is a fundamental principle we strongly believe in. Consumers are now used to switching and making active decisions about many other areas of their financial future. It is right we allow them a clear choice in where their assets are held."
Smith said the system will continue to be developed and enhanced during the rest of 2013.
Despite improved risk appetite
FOS award limit increase
Relates to 136 million transaction reports
Ceremony will take place 13 November