Cofunds has revealed more about its new pricing model set to launch before the Retail Distribution Review (RDR).
The unbundled model, announced in September last year, will have about 1,700 clean share classes available on day one from 85 fund groups.
At the same time, the platform said it intended to champion clean share classes, in what it said was a pre-emption of last month's platform paper.
Sales and marketing director Alastair Conway said the idea of a retail share class that solely covers the cost of fund management seemed radical "even a few months ago".
"A year on from when we first announced our push for clean share classes, it's become a reality," he said.
"For some fund groups the move to a clean share class has simply involved repurposing their institutional share class, even so for all, it's demonstrated a real support for simple, transparent charging and that's got to be good for end investors.
"Importantly, it's also good for advisers as it clearly defines each chargeable element of the value chain and in so doing should make it easier to explain the fee-based world to clients."
He added the message from CP12/12 was that life would be easiest for those platforms, advisers and fund managers who embrace simple pricing.
"So this is an essential step towards enabling people to accurately assess the value of the service they're receiving - resulting, one would hope, in a shift away from a preoccupation with knowing the price of a service without an appreciation of its value."
Robin Stoakley, head of UK intermediary at Schroders, said: "This is a great result for Cofunds. Clean fee classes are the most simple and straightforward way for investors to assess their costs and therefore are the best class to use. I think this is the purest interpretation of the RDR."
Earlier this month IFAonline revealed Cofunds would allow its advisers to use DFMs for the first time, as well as offering structured products.
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