Just Retirement annuity sales, including enhanced and fixed term products, were up more than 35% to £313.2m to 31 March, third quarter results show.
The firm said it achieved record total group sales of £381.8m - an increase of more than 31% over the quarter. Equity Release mortgage advances were up 17.5% to £68.6m.
Rodney Cook, chief executive of Just Retirement, said sales of fixed term annuities were increasing as "as advisers look for alternatives to standard annuities for those customers in good health".
He added: "Our long standing commitment to lead reform in the annuity market to deliver transparency and create default ‘shopping around' received support from the Association of British Insurers board in March. This is welcome news for customers, intermediaries and for the industry as a whole.
"There are significant regulatory changes impacting the industry during the next year. Just Retirement's programmes are progressing well to ensure we support our partners through these changes."
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