Most IFAs would reduce fees for clients with pension pots worth less than £50,000, research suggests.
A poll of 100 advisers by MetLife found that some 67% of advisers across the UK would be willing to reduce fees for individuals with small pots.
The study also indicated there is strong demand for advice from clients with minimal pension savings.
Some 63% of advisers said they thought clients with pots worth less than £50,000 would be willing to pay for advice.
Advisers in the South West were most willing to reduce advice fees for this group (at 87%) while the least willing were located in London with just 17% prepared to reduce charges.
In addition, advisers in the South West believe targetting this group would be good for their business, as 57% of their current clients have funds of less than £50,000. This was true of just 17% of London-based IFAs.
Advisers in the South West are the most worried about advice standards for smaller pension pots with 88% expressing concern about how well they are treated.
The report indicated that the national average pension pot size is around £68,000 with nearly two-fifths (37%) valued at under £50,000.
Advisers in London see clients with average pension pots of around £86,700 - more than £30,000 higher than the North West average of £54,000.
Dominic Grinstead, managing director of MetLife UK said: "Retirement income decisions should be about much more than just getting the best annuity rate and it is crucial people receive advice.
"With the onset of auto-enrolment in October 2012 and the predicted sharp rise in small pension pots, it is encouraging that the majority of advisers would be willing to offer advice at a reduced cost to those with savings worth less than £50,000.
"The importance of good quality financial planning cannot be under estimated particularly for those with small amounts of savings."
MetLife questioned 100 IFAs for whom pensions advice formed more than 25% of their business.
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