Electronic communication between IFAs and their clients is set to surge over the next year, say advisers.
In a poll carried out by Nucleus which questioned 171 advisers from 30 firms, over half think the greatest shift in IFA/client communication over the next 12 months will be towards greater online contact.
However, only a small minority (6%) currently consider their websites to be a serious communication tool, but 27% think this will change as more emphasis is placed on electronic relationships.
As IFAs look to harness new technology, the research also highlights the continued importance of face-to-face contact, with over 40% saying it remains the most important means of establishing and maintaining relationships with clients.
"The days of a client being happy with the odd meeting and a letter or two over a 12 month period are well and truly over," says investment manager of Equilibrium Asset Management and Nucleus member Mike Deverell.
"Clients want, expect and indeed deserve more regular and relevant contact and content from their financial adviser, and the most effective and efficient way for us to deliver information outside of our regular face to face meetings is electronically."
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