The Conservative Party has been urged to forge closer links with the financial services industry to help it develop its savings policies.
Industry figures say a speech by George Osborne, delivered at the British Museum last week, contained some 'encouraging' ideas on improving Britain's savings culture.
However, Conservative policy on improving long-term savings is lacking in detail, and Osborne will need to work closely with finance professionals to create a system which works.
One of Osborne's headline policies, a change in the age-75 rule, which forces people to buy an annuity or use the heavily-taxable alternatively secured pension (ASP) when they reach 75, is not detailed according to income drawdown providers.
John Moret, head of marketing at Suffolk Life, says politicians tend to ignore ASP and, as such, fail to understand the real issues facing people who don't want to buy an annuity.
"No one is forced to buy an annuity at age-75 because they can use ASP," he says, "We really need to tackle what puts people off using ASP - the 82% tax on death."
Martin Tilley, business development director at Dentons Pensions Management, says a consistent tax regime is vital to encourage long-term saving.
"Right now, the tax regime for over-75s is so onerous that people are put off saving as they end up giving all their money to the taxman or an insurance company," says Tilley.
"The different tax regimes are difficult for investors to understand, and costly for us to administer. We need consistency and continuity in retirement income rules, we don't want more complication."
Another, more surprising announcement from George Osborne was a pledge to "reverse the effects on pension savers of the 1997 abolition of the dividend tax credit."
Gordon Brown has often been criticised for removing this tax credit, which represented a significant sum of money to many pension schemes. Its abolition is seen as one of the key reasons for the downfall of many final salary pension schemes.
While those in the pensions industry welcome the proposal, many feel there are more effective ways to get the public interested in saving.
Martin Palmer, head of corporate pensions marketing at Friends Provident, says any move to help pension savers is positive, but says dividend tax credit is simply too expensive to restore.
"Bringing back dividend tax credit would cost the Treasury billions, at a time when it needs to save money. It will not resonate with the public either, as many do not understand what effect it will have on their retirement savings," he says.
Palmer says measures to encourage employers to increase their pension contributions would be more easily understood by employees, and might also tackle problems of levelling down once auto-enrolment begins.
Steve Folkard, head of pensions and savings policy at Axa, believes there is still time before the election for the financial services industry to have its say.
He adds: "Overall, George Osborne's speech was positive, but it's still very general and lacks the detail we'll be looking for in the Conservative manifesto.
There is still time to talk to policymakers and influence their approach to long-term savings."
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