Prosperity IFAs & Stockbrokers, the firm established by three former Edward Jones advisers, has selected Ascentric to power its whole of market model.
The new firm, which received authorisation from the FSA last month, says the Royal London-owned wrap provides a perfect fit for the diverse needs of its clients.
"The Ascentric wrap platform offers an integrated stockbroking, fund supermarket and cash management facility that lends itself perfectly to the whole of market model we are building," says Jasper de Zoeten, partner at prosperity IFAs & Stockbrokers.
"In addition, their ability to provide a consistent administrative and client process will allow us to move new and existing assets into a single, flexible and cost effective environment."
Prosperity IFAs & Stockbrokers was set up by former Edward Jones advisers Jasper de Zoeten, Simon Munday and Mark Newman.
In a recent interview with IFAonline, Ascentric head Hugo Thorman unveiled the wrap's plans for 2010, including the launch of an MIP in conjunction with HSBC and more white label partnerships.
He also said the wrap is looking to double its new business this year.
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