Aviva has relaunched its wrap and SIPP platform, over two years since it was forced to close its Lifetime operation to new business because of service issues.
The insurance giant is looking to become a "leading player in the wrap and SIPP market" and aims to help advisers prepare for the RDR in 2012.
Aviva's new-look wrap, to be powered by Scottish Friendly and Bravura, offers access to investment, ISA and pension wrappers.
The relaunch follows extensive testing with financial advisers and Aviva says both the wrap and SIPP platform have now been re-designed to help advisers adapt to the RDR and feature a series of "significant improvements".
"The transition to RDR will be an exciting challenge and opportunity for advisers and the financial services industry," it says.
"The Aviva Wrap supports advisers switching to a fee-based business model and - with training and support provided by Aviva - will enable them to demonstrate their professionalism and the value of independent advice."
The re-opening of its wrap comes on the back of the launch of Aviva's Adviser Academy, Future Adviser programme, and Aviva for Advisers portal.
The insurer says its SIPP will appeal particularly to high net worth customers who will benefit from a wide range of investment options and ability to switch holdings and rebalance portfolios.
"Aviva's plan is to become a leading player in the wrap and SIPP market," says intermediary and partnerships director Angela Seymour-Jackson.
"The RDR will mean profound changes to the way advisers do business, and we are committed to helping advisers maximise the potential of their business in what we believe will remain a thriving IFA market."
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