Eight months prior to the launch of home information packs, research conducted by online conveyancer Easier2move claims 19% of estate agents are still unable to describe what the packs are with some degree of accuracy.
This compares with 11% in September with almost one in five firms admitting they have yet to adequately educate their staff about what the packs are and what they will mean in terms of the house buying process.
The majority of estate agents (58%) think the vendor should own the Hip but much smaller numbers thought the estate agent (5%) or the vendor’s solicitor (2%) should own it and a further 35% could not offer their opinion.
Despite the government’s U-turn on the home condition report (Hcr), most respondents (63%) to the survey still did not know whether it will be made mandatory in the future. And 15% think that it may be bought in next year, after Hips have had a trial period while 3% think it may follow the next elections.
Around 19% do not think the Hcr will ever become a mandatory part of the pack.
A third (31%) of estate agents are planning to encourage vendors to buy a Hip in order to sell their property more quickly even if they are not mandatory. But 51% were unaware of their company’s policy regarding Hips – a further indication of lack of awareness.
Karen Babington, marketing director of Easier2move, says the findings of the survey show a worrying lack of awareness among estate agents about Hips.
“The majority of agents feel that the vendor should own the Hip, which is reassuring. However, it will raise the question of whether these packs should have corporate branding or be more generic. If a client decides to change agencies due to inefficiency during the marketing process, companies will need to have clear policy on how readily they will accept a Hip that has another agent’s branding.“
If you have any comments you would like to add to this story or would like to speak to its author about a similar subject, telephone Matthew West on 020 7484 9893 or email [email protected].IFAonline
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