AToM rolls out sourcing system

The new system, called Gravity, will be rolled out to AToM’s entire distribution network, following a trial period among franchises, RDMs, key accounts and satellites. AToM says it chose Gravity after an eight-month testing programme, and says the service will allow intermediaries to speed up and increase the accuracy of sourcing products on-line. Gravity already has links to a number of lenders, allowing qualified DIPs and KFIs to be pulled through the system. Dale Jannels, sales and marketing director of AToM, says the system was selected because it was sophisticated and technologicall...