The chairman discovers the true meaning of Christmas
'In three words, what does Christmas mean to you?' asked the chairman of the insignificantly-sized investment company SmallBlue Planet. 'You've been watching too much telly,' I said. 'In which case, Tedious Ad Campaign springs to mind. But I suppose Tenuous Press Releases are a big feature too ' like the one Marks & Spencer sent me about how their strategy behind the Three Words campaign was to capture the emotion surrounding Christmas and make theirs the destination shop for Christmas.' 'Destination shop?' asked the chairman. 'No idea,' I shrugged. 'No matter,' he replied...
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