Euro needs some Sunshine

If Prime Minister Tony Blair is serious about persuading voters to swap the pound for the euro, he must convince Sun proprietor Rupert Murdoch to end the UK newspaper's loathing of the common currency. Newspapers both reflect public opinion and help to shape it. After the 1997 election, Murdoch's tabloid newspaper made the front-page claim that it was 'the Sun Wot Won It' by backing Blair and helping to convince the nation that Labour could be trusted after almost two decades with the Conservatives in charge. Getting Murdoch and the Sun to back the euro would be a big help in persua...