RJ Temple has launched a marketing campaign to try and drum up new business which offers to save cli...
RJ Temple has launched a marketing campaign to try and drum up new business which offers to save clients money and benefit a charity in the process.
The Lifeline campaign offers people a free quotation service for life assurance on the understanding that RJ Temple will donate £10 to the Southern Africa Crisis Appeal if they find the client a quote which is lower than their existing premium.
Even if they do not come up with a cheaper policy, RJ Temple still donates £2, and at least has the chance of generating new business because the firm has managed to get the client to sit down and discuss their financial arrangements.
Ian Millward, marketing director at RJ Temple, also points out that life assurance premiums have fallen by an average of 50% since 1994 and by 15% in just the past year, so anyone who took out a policy more than 12 months ago may now be able to make a saving.
Ian Millward adds: "As well as these falls in rates, many people have policies that are uncompetitive. This is often the case with mortgage cover arranged by the lender. Over the life of a mortgage, these two factors together could make a difference of several thousand pounds - which could be invested for a very useful nest-egg."
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