RJ Temple finds a way to turn charity into business

RJ Temple has launched a marketing campaign to try and drum up new business which offers to save clients money and benefit a charity in the process. The Lifeline campaign offers people a free quotation service for life assurance on the understanding that RJ Temple will donate £10 to the Southern Africa Crisis Appeal if they find the client a quote which is lower than their existing premium. Even if they do not come up with a cheaper policy, RJ Temple still donates £2, and at least has the chance of generating new business because the firm has managed to get the client to sit down ...