Changes will be made to the way past performance data is used in advertising, according to a task fo...
Changes will be made to the way past performance data is used in advertising, according to a task force of industry and consumer representatives being set up by the FSA. A three-point plan will be adopted to improve the way in which past performance data is presented to consumers, according to the FSA task force. Current guidance - which states past performance should not be seen as an indicator of future growth - will become a rule in December. Presentation of past performance information will be scrutinized new rules to strengthen advertising standards in this area will be introd...
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