Intelligent Finance ad creates friction with Virgin One

Professional Adviser
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Intelligent Finance (IF) has triggered a dispute with Virgin One over an advertisement which portray...

Intelligent Finance (IF) has triggered a dispute with Virgin One over an advertisement which portrays an Intelligent Finance customer saying she was better off after she moved her account from Virgin One to Intelligent Finance. "I used to keep all my money together in one account at Virgin One. But I didn't feel comfortable or in control. So I visited if.com… I really wanted to keep things separate and thought the Intelligence Finance plan made a lot of sense" says the IF advertising campaign. These are the first lines of the advertisement that sparked the discord Virgin One reac...

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