The Society of Financial Advisers' (Sofa) intermediary search facility has registered a 22% increas...
The Society of Financial Advisers' (Sofa) intermediary search facility has registered a 22% increase in searches this year, indicating growing demand for more highly qualified advisers.
Between January and October 2002, the online search engine, www.sofa.co.uk, which only lists advisers who have completed their Advanced Financial Planning Certificate (AFPC), performed 33,148 searches, some weeks registering up to 1,400.
Sofa spokesman Adrian Senior said there has also been an increase in the number of telephone requests for advisers with the G60 pensions qualification.
The increasing awareness of intermediaries is probably due to more sophisticated stories about personal finance appearing in consumer press reports on issues such as Sandler and polarisation, he added.
Some 1,000 advisers across the UK with the AFPC are listed on the Sofa website. Consumers can search for an intermediary using a postcode, town name or company/adviser name search.
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