The Advertising Standards Agency (ASA) has upheld complaints and prevented further broadcasts of a recent Denplan TV advert described as "misleading" by consumers who highlighted that cosmetic dentistry was not covered by the dental insurer.
Eleven complainants challenged whether the ad was misleading because they understood that cosmetic dentistry was not covered by Denplan. ASA said: "The ad must not appear again in its current form....
£1bn business since inception
Considered doing so in 2015
Client communication considerations
Aviva: ‘We are sorry’
FOI from Professional Adviser