If the advice profession is to flourish then its members must unite together, rather than obsessing on divisions between how people go about their work, says Brendan Llewellyn.
The Adviser Home co-founder and director maintains advisers are making a quick migration from the "old fashioned, pure" style to a more broad-based planning approach, and argues it is therefore unhelpful to divide the sector and label professionals as either planners or advisers.
Llewellyn is the latest Adviser Champion to appear in Professional Adviser's new series of videos, following our interviews with the Personal Finance Society's Keith Richards, the CISI's Campbell Edgar and Openwork's Philip Martin.
To help advisers most effectively to become their own champions, he suggests all of them should, at least to some degree, aim to do some marketing of their own.
"Go out and make yourself known to the wider community, assert what you have to offer, be very confident about what you have done for your clients and be much more open with case studies," he recommends.
As an example, he points out, journalists in the national press are always looking for good financial adviser case studies and, at present, demand far exceeds supply.
You can find out more of Llewellyn's views on different aspects of the world of financial advice - including why he thinks Flower Pot Men Bill and Ben and their "gobbledygook" are sometimes an uncomfortably accurate representation of the personal finance sector - by clicking on the video at the top of the page.
Professional Adviser's Adviser Champions series of video interviews offers insight into how figures from inside and around the world of financial advice see such issues as recruiting new talent to the sector, the impact of regulation, the dangers of jargon and the challenges and opportunities posed by robo-advice.
If you would like to put your own or a colleague's name forward for consideration to take part in the series, please email Julian Marr
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