Save & Invest reinforces long-term feel-good message

IFA Save & Invest is urging customers not to panic in reaction to the events of 11 September and the subsequent war. The company is using the examples of previous conflicts, including Pearl Harbour, the conflict in Korea and the Gulf War, to show that markets are resilient to short-term shocks and will recover in the longer term. With asset managers looking ahead, it is also not the time to worry about the markets heading south again: bad news is already built into share prices, leaving scope for recovery in the equities markets as soon as the markets feel companies' earnings are s...