No longer 'king', the client is 'God''

The whole funds industry constantly speaks of providing a better level of service than its competitors, but what does delivering a quality service mean and at whom is this service aimed? What I want to say here is not new. However, short cuts can appear in anyone's business - sometimes under the guise of economy of either cost or effort - often leading to a sub-standard or poor service which will eventually impact upon the future growth and prosperity of that company. We all like to think we are already giving of our best but an honest appraisal of our services can help reveal opportuniti...