A demandingmarket

In the context of any article about customer servicing, it is important to distinguish exactly whom we mean by the term 'customer'. Clearly, from a regulatory and contractual perspective, a product provider has a direct customer-provider relationship with its investors; however, the wise provider also sees the intermediaries who introduce its business as customers too, and focuses as carefully on this aspect of customer servicing as they do on communications with their ultimate investors. They are right to do so ' without overstating the obvious, the standard of care which a provider gives...