ETF Securities has launched a service allowing asset and wealth managers to build and launch exchange-traded funds (ETFs) and ETF platforms.
The new service, called CANVAS, will allow asset managers and wealth managers offering model and multi-asset portfolios to add ETFs to their offering, convert existing UCITS funds into ETFs, or add ETF share classes to their funds.
The platform will provide them with the infrastructure and legal framework to launch both physical and synthetic ETFs.
Matt Johnson, head of distribution EMEA, said asset managers across the globe have already shown interest in the product, as their own use of ETFs grows and industry assets continue to increase.
"There has been a tenfold increase in ETF assets over the last decade. Assets in the global ETF industry are already over $2trn and we expect they could be $3trn by the end of 2015 as investors continue to move into robust liquid products," he said.
"We have seen interest from investment managers as far West as Seattle and as far East as Hong Kong. Around 19 parties registered their interest by the end of June, and now it is 36."
The new service will have an open architecture, providing investment managers with the infrastructure and expertise to launch exchange-traded products.
Johnson said it will be particularly interesting for managers wanting to launch bespoke, more complex ETFs, as the 'plain vanilla' products are already available on existing large platforms.
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