Axa Wealth has launched a new financial advice service for Co-operative's retail banking customers.
The partnership will deploy 265 advisers across the branch network, providing Co-op's five million retail customers with access to financial advice and an investment, pension and protection product range.
The new team will transfer some roles from the existing Co-op business, with a significant number of new roles offered to Co-op's staff, Axa said.
It will be backed by a bespoke version of Axa Wealth's wrap platform Elevate.
Co-op's customers will have access to a tailored fund range - including ethical funds - designed by Architas, Axa Investment Managers and Co-operative Insurance Services Unit Managers.
Axa Wealth's link up with Co-operative follows other retail banking tie-ups with Clydesdale and Yorkshire Banks and Britannia Building Society.
Launch of the service comes after Axa Wealth won a seven-year bancassurance contract with Co-operative bank in July.
Co-operative Banking Group managing director, retail, Rod Bulmer, said: "This arrangement extends our historical partnership with AXA to the Bank's 345 strong branch network and ensures our customers will continue to have access to quality financial advice and a broad range of competitive life and savings products."
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