Lowes Financial Management has launched a structured product iPhone application, enabling investors on the move to research and compare details of the products.
The new app - Compare Structured Investments and Deposits - is primarily intended to give consumers easy access to information on plans offered through IFAs as Lowes continues its mission to "demystify" the world of structured products.
"Structured products are an asset class that is becoming mainstream and more widely understood" says managing director of Newcastle-based Lowes Financial Management Ian Lowes (pictured).
Developed in conjunction with Newcastle-based software specialist hedgehog lab, the app marks the first mobile service launched by Lowes and reflects the company's expectation that smart phones and tablets such as the iPad will play an increasingly important part in everyday life.
The app, which can also be used on iPads, highlights those "preferred" structured products, as selected by Lowes. Users can filter products using criteria including growth and income and provider and product type.
Lowes says it is important private investors, many of whom are targeted by bank and building society marketing of "guaranteed plans", are given a wider view of the sector.
"Our service aims to encourage a more balanced approach by providing not only access to information that highlights the potential risks and rewards but by trying to identify the investments that, in our opinion, offer the best risk-reward profile."
He adds: "An iPhone app seemed the ideal way to extend our efforts to demystify the world of structured products, helping people see the plans available, buy in the most cost-effective way, and also have access to advice if they want it."
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