Advisers 'value risk management more than returns'

In a survey of 1,428 financial advisers, 80% said maintaining a portfolio in line with an investor's risk appetite is of paramount importance to them. Skandia says the results show investors are becoming savvier to risk and risk management, which it says has lead to a rise in the popularity of risk-rated funds. Head of investment marketing at Skandia UK Graham Bentley says: "People are now more switched on than ever about investment risk. "Many investors are now no longer just focusing on the potential returns offered by their investments but on the potential losses and managing t...