IFAs give themselves better rating than clients

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Research suggests a gap has emerged between how IFAs rate their performance and the actual scores that their clients awarded them.

A survey by financial services research agency Opinium found customers gave their IFA an average rating of over five out of 10 in the three month period to end October. When asked to rate how they believed the public would evaluate their performance, advisers gave themselves more than six out of 10. The findings follow similar research sugggesting clients and IFAs have wildly different estimates of the value per hour of independent financial advice. According to a study conducted by Legal & General (L&G) Savings, consumers value advice at an average £67 per hour whereas advisers sa...

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