A platform price war is headed our way in 2009, threesixty predicts.
After slow and steady growth in the IFA sector throughout 2008, threesixty partner Phil Young says the more established fund supermarkets will expand with additional tax wrappers. “During this period of gradual change, with newer platforms cautiously growing their distribution, there is likely to be little pressure on price,” he says. “At a certain point, however, which could be as early as mid 2009, market dynamics will change.” Young predicts IFA usage will increase, while a small number of platforms become dominant. Chris Smeaton, James Hay propositions and e-commerce manager, agrees...
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