AXA has received an award for a campaign encouraging bosses to allow employees an hour off work to review their finances.
The firm’s CBI-backed ‘My Budget Day’ promotion - on 12 November last year - won the SABRE award for the best communications campaign in the UK for 2007.
AXA allowed all 12,000 of its own staff the hour off work and estimates that, country-wide, 250,000 working hours were dedicated to financial planning.
Olivier Mariée, AXA UK group marketing director at AXA, says: “This win is a fantastic endorsement of our work and reaffirms our belief that the best way to tackle the issue of financial education is through ground-breaking new initiatives like My Budget Day.”
AXA, which fended off competition from big brand names including Cadburys, as well as the Government-sponsored Get Safe Online campaign, says the campaign will return in 2008.IFAonline
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