Nearly two-thirds of global quoted value intangible

The 2006 Global Intangible Tracker (GIT) report co-published by the Institute of Practitioners in Advertising covers more than 5,000 companies in 25 countries tracked over a period of five years. Of the total $36.2trn in enterprise value of the companies tracked, the GIT report estimates $14trn represented tangible net assets, $4.3trn disclosed intangible assets, and some $17.9trn of undisclosed value. The gap between disclosed value and market value is partly explained by short-term mergers and acquisitions activity, but mostly by intangible assets, the report states. “Intangible ass...