More over 55s use web for advice than under 24s

clock

People aged over 55 have become more likely to use the internet when looking for financial advice than the under 24 year olds, according to research from Syndicate Asset Management.

The fund management group asked more than 2,000 people where they would seek financial advice and 14% of people aged over 55 would use the internet, compared to 12% of 18 to 24 year-olds. People aged between 35 and 44 have become twice as likely than those under age 24 to use the internet, with 24% citing it as the first port of call when seeking financial advice. John Morton, chief executive officer of Syndicate Asset Management, says: “There is a general misconception surrounding who uses the internet for financial advice. Traditionally it has been viewed as the young, the so-called ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'Huge amount' of AI hyperbole among industry

'Huge amount' of AI hyperbole among industry

‘Everyone is talking about AI, but no one really knows everything yet’

Isabel Baxter
clock 09 May 2024 • 1 min read
Pension dashboards demand systems built to scale up rapidly

Pension dashboards demand systems built to scale up rapidly

7.5 million people might log in within the first few days alone

Paul Muir
clock 08 May 2024 • 7 min read
Advisers can boost client communication by embracing AI

Advisers can boost client communication by embracing AI

Effective utilisation of AI offers great potential client benefits

James Tucker
clock 01 May 2024 • 4 min read