Jupiter has backed Shadow Chancellor George Osborne's plan for a Green Individual Savings Account (GISA), which would allow individuals to invest in green strategies tax-free.
Emma Howard Boyd, Jupiter’s Socially Responsible Investment head, says savings can play a major part in the transition to a low carbon economy.
"While people already have the opportunity to invest in green funds via an ISA it will clearly raise the profile of this area of investing and also provide an opportunity to benefit from the enormous growth we are expecting in this market,” he says.
“It has taken a while for the momentum to build, but now that so much energy is focused on encouraging change, we believe we are only just beginning to see the potential in this area of the market.”
Howard Boyd says Jupiter is willing to participate in the development of the GISA initiative.
"Last year witnessed an active agenda for environmental issues with governments becoming increasingly engaged in the issues,” she says.
“Corporates and consumers have also become more aware and sales of our green funds have risen sharply as a result. The GISA would enhance that trend further.”
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