Menu: Aifa says menu could work as IFA marketing tool

Aifa believes the proposed changes could work in favour of advisers as they somewhat highlight the advantages of seeking independent financial advice. Paul Smee, director general of Aifa, says: "It seems from the FSA’s research that consumers like the idea of the menu so it may prove a good marketing tool for IFAs. "Tied agents, direct sales forces and new types of distributors of financial services products, will be required to adopt the menu approach and disclose their costs and charges upfront on an equivalent basis. So the consumer will be able to compare services and costs wit...